Byron Bay Touring Co.
Branding Identity, Byron Bay, Australia
I was tasked with the development and implementation of a comprehensive brand identity for the Australian-based company, Byron Bay Touring Co. This project involved creating a visual representation that effectively communicates the company’s unique offerings and positioning in the market. My scope of work included the development of a logo, color palette, typography, and imagery, all of which were used to create a cohesive and recognizable brand.
In addition to the branding, I also designed a functional and user-friendly WordPress-based website for the company. The website was designed to serve as an online booking platform for their boutique touring packages, allowing customers to easily browse and book tours, as well as manage their reservations. The website was built with a responsive design, ensuring that it is accessible and easy to navigate on any device. The final product effectively showcases the company’s brand and offerings, while providing a seamless user experience.