Byron Bay
Touring Co.

Byron Bay Touring Co. needed an identity that could carry the spirit of the place — wild coastline, red dirt hinterland, the easy confidence of someone who actually lives there. Not a tourist-trap logo, but something a local would wear on a hoodie.

The brand was built around interlocking elements that work at any scale — the circular badge mark, the wordmark, the wave motif — each able to stand alone or combine depending on the application. Embroidered onto a hoodie or printed on a surfboard, it holds.

The WordPress website doubled as a booking platform for their boutique touring packages, with a clean, responsive layout built to convert browsers into passengers.