Graphic & Motion Design · Sydney/Australia - Seoul/Korea
I work directly with Australian agency creative teams — embedded as a senior designer across brand, campaign, print, and motion from brief through to delivery.
16 years across advertising, music, entertainment, and global brands. Based in Seoul, I work to AEST — at my desk at 9am Sydney time year-round, and available to connect Australian agencies with on-the-ground production support in Korea when projects need it.
Quick thinking. Quality output. Zero drama.
Selected Brand Experience
Illustration · Logo · Web
Art direction and full campaign design for Adobe's Lyrical Masters in partnership with The Presets and Universal Music, amplified through Spotify across Australia's creative community.
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Illustration · Logo · Print
Sole in-house designer at Sony Music Australia for 2.5 years — artwork and campaign design across roughly 100 commercial releases, advertising, and point-of-sale for Australian and international artists.
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Logo · Print · Campaign
Multi-campaign creative across Bring/Universal Australia — Amex Selinas, Amex Music Backers, KFC Bucket Why Not, and Optus activations.
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Print · Campaign
Regional print and campaign collateral for Uber across Asia-Pacific markets — event activations, driver materials, and city-specific creative executions.
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Social, broadcast and digital motion across brand, FMCG and events — built to stop the scroll and move with intention.
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Exhibition Design · Curation
Curating My Famicase Exhibition Seoul — 250 artists, 30+ countries, exhibition identity and mascot designed from scratch.
View Case StudyIrish-Australian designer, 16 years in — Sydney built, Seoul based.
Early on I was genuinely puzzled by designers who'd say "I don't do web" or "I don't know After Effects." I just assumed you learned whatever the job needed. That mentality stuck. If a studio needs something done, I find a way.
I work best collaboratively. Two minds on a problem are almost always better than one, and I'm not precious about where the best idea comes from. First principles, lateral thinking, efficient solutions.
Away from the screen I make music with my long-running bandmate. Our third album is in progress and we recently collaborated with Dick Valentine from Electric Six. I'm easy to have on a team.
Design
Illustration
Digital & Motion