Sony
Music.
Sole in-house designer at Sony Music Australia — artwork for roughly 100 commercial releases, advertising campaigns, and point-of-sale across Australian and international artists.
Sole in-house designer at Sony Music Australia — artwork for roughly 100 commercial releases, advertising campaigns, and point-of-sale across Australian and international artists.
Client
Sony Music Australia
Role
Sole In-House Designer
Location
Sydney, Australia
Output
~100 releases · Platinum sales
Sydney
As the sole in-house designer at Sony Music Australia, I created artwork for roughly 100 commercial music releases across Australian artists and labels. My role involved developing original visual concepts and designing complete artwork systems used across album packaging, digital platforms, advertising, and promotional campaigns. Several of the releases I worked on achieved Platinum sales.
Alongside original artwork for Australian artists, I produced marketing designs for international acts distributed by Sony Music in Australia — adapting global campaign assets for the Australian market across advertising, digital promotion, and retail environments.
01 — ORIGINAL ARTWORK · AUSTRALIAN RELEASES
Gang of Youths — Poison Drum
A selection of album and single artwork — Australian releases
02 — INTERNATIONAL RELEASES · AUSTRALIAN MARKET
Adapted for Australia
Working from globally supplied logos, photography, and key art, I adapted campaign assets for international acts distributed by Sony Music Australia — across advertising, digital promotion, and retail environments.
iTunes campaign assets — Australian market adaptations
03 — ADVERTISING · CAMPAIGNS
Leon Bridges newspaper ad and Reece Mastin — The Restless Tour poster
St. Lucia — boarding pass promotional mailer
04 — POINT OF SALE · IN-STORE
Retail
Point-of-sale and promotional materials used in-store and across broader marketing campaigns — from subway and bus stop placements to in-store displays and newspaper inserts.
Subway advertising
Point-of-sale display and bus stop placement
Newspaper insert
Sony Music Retailers Workshop
