GTF

Branding and web design for GTF (Grahams Training Facility), a Dublin skatepark tucked inside an industrial complex — produced while freelancing at Unthink. The brief was deceptively simple: make something the skate community would actually respect.

The logo mark is hand-lettered and deliberately raw — spray-paint rough, no polish. But the supporting typeface is Alpha Headline, a heavy industrial slab chosen because GTF sits inside a factory park. The tension between the loose mark and the hard type is intentional: one says skate culture, the other says this place is built to last.

Applications ran across merch, print and a live WordPress site. Photography by Richard Gilligan.