Nailing the Right Dimensions (Aussie Edition)
As a graphic designer in Australia, I know how often we find ourselves double-checking dimensions for various design elements. So, I’ve compiled this go-to guide for all the standard sizes you need to know. Let’s dive in!
1. Standard Poster Sizes
In Australia, we use the A series for posters. A1 (594 x 841 mm) makes a big impact, A2 (420 x 594 mm) is great for detailed designs, and A3 (297 x 420 mm) suits smaller spaces.
2. Social Media Image Sizes
For Facebook, use 820 x 312 pixels for cover photos. Instagram posts work best at 1080 x 1080 pixels, and Twitter banners should be 1500 x 500 pixels.
3. Envelope Sizes
C4 envelopes (229 x 324 mm) fit A4 documents. C5 (162 x 229 mm) is ideal for A5 or folded A4s, and DL (110 x 220 mm) is perfect for professional letters.
4. Brochure and Flyer Sizes
A4 (210 x 297 mm) is standard for brochures, while A5 (148 x 210 mm) is a popular choice for flyers.
5. Book Cover Dimensions
For paperbacks, aim for around 152 x 229 mm. Ebooks vary, so check the specific platform requirements.
6. Web Banner Sizes
Leaderboard banners are typically 728 x 90 pixels, medium rectangles are 300 x 250 pixels, and skyscrapers are 160 x 600 pixels.
7. Billboard Sizes
Standard billboards in Australia are around 12.66 x 3.35 meters.
8. CD/DVD Cover Sizes
CD covers are 120 x 120 mm, while DVD covers are 183 x 273 mm.
9. Email Header Dimensions
A standard email header is about 600 x 200 pixels.
10. Australian Business Card Dimensions
Our business cards are typically 90 x 55 mm, a bit wider than the global standard.
11. Business Flyer Dimensions
Common sizes for business flyers are A4 (210 x 297 mm), A5 (148 x 210 mm), and DL (99 x 210 mm).
12. Website Header and Footer Sizes
Headers range from 1024 x 250 pixels to 1280 x 150 pixels, and footers from 1024 x 300 pixels to 1280 x 200 pixels.
13. Standard Banner Sizes for Events
Pull-up banners are usually 850 x 2000 mm, and horizontal banners are 2000 x 850 mm.
14. Instagram Story and Post Dimensions
Instagram posts should be 1080 x 1080 pixels, and Stories 1080 x 1920 pixels.
15. YouTube Thumbnail and Channel Art Sizes
Thumbnails are best at 1280 x 720 pixels, and channel art at 2560 x 1440 pixels.
16. E-commerce Product Image Sizes
A standard size for product images is 800 x 800 pixels.
17. Standard Business Letterhead Dimensions
For A4 paper, the header is within the top 25 mm, and the footer within the bottom 15 mm.
18. Email Newsletter Dimensions
The standard width for email newsletters is about 600 pixels.
Conclusion: Tools for Your Design Toolkit These dimensions are essential tools for us graphic designers. Keep this guide handy, and you’ll always have the right size at your fingertips. Remember, great design is about blending creativity with precision, and knowing these dimensions is key to that blend. Happy designing!