Classic Hits 4fm
Brand Identity, Dublin - Ireland
I had the opportunity to lead the re-branding efforts for Classic Hits 4fm, a well-known Irish national broadcaster, while working at Bloom Advertising in Dublin, Ireland. Collaborating with my colleague, co-designer Matt Evans, I was responsible for the conception, development and implementation of the radio station’s new brand identity and guidelines. This included creating a visually compelling and cohesive design system that effectively communicates the station’s positioning and messaging. The resulting rebrand has been successful in modernizing the station’s image and resonating with its audience.