Galwol St. Cellars
Brand Identity, Seoul - South Korea
I was tasked with the development and implementation of the brand identity for a Korean wine bar and restaurant based in Seoul. The client had a specific vision for the brand, which sought to capture a sense of European elegance while also incorporating elements of Korean tradition. The restaurant specializes in fine wines and Italian cuisine and so the brand identity needed to speak to the target market, which was a high-end clientele looking for a sophisticated dining experience.
To achieve this goal, I carefully crafted a brand identity that effectively communicates the restaurant’s unique offering and positioning in the market. The design elements include a combination of typography, imagery, and color palette that evokes a sense of elegance and refinement, while also incorporating elements of Korean tradition. The final product is a cohesive and recognizable brand that effectively communicates the restaurant’s concept and messaging. I believe that the brand solution I proposed successfully captures the desired aesthetic and speaks to the target market.