Adobe - Lyrical Masters Campaign - Sydney, Australia
As a freelance graphic designer, I had the opportunity to design a comprehensive campaign for Adobe while working with Universal Music in Sydney. My role involved overseeing the entire process, from the initial brief to the deployment of the campaign, including the creation of all necessary brand identity, website design, and graphical and video elements.
The campaign, which was created in collaboration with the acclaimed Australian music duo, The Presets, and their long-time visual collaborator, Jonathan Zawada, challenged creatives to design unique lyric videos for each of the band’s over 100 lyrics using Adobe Creative Cloud. This marked a significant milestone for the band, who are known for their iconic music videos, as it opened up the opportunity for creatives to collaborate on the project.
The winning entries, which were selected by The Presets, Zawada, and Adobe, were featured in the band’s music video released in early May 2019, providing a truly unique and engaging user-generated experience.
Launch Archived Website
Link to music video
Link to promo video