Adobe – Lyrical Masters Campaign – Sydney, Australia
I designed this campaign for Adobe while freelancing at Universal Music, Sydney. From initial brief to campaign deployment I was creating everything required as needed. Brand Identity, Website Design and Graphical/Video Elements.
The Presets (Australian Music Duo) and their long time visual collaborator, Jonathan Zawada, were challenging creatives to design each of the 100+ lyrics to create a truly unique, user-generated lyric video using Adobe Creative Cloud. Opening up the opportunity for creatives to collaborate marks a new milestone for the band, known for their iconic music videos.
The 100+ winning entrants were selected by The Presets, Zawada and Adobe and all winners appeared in their music video released early May 2019.
Link to music video
Link to promo video