The Black Whale Bar

Brand Identity, Seoul - South Korea

This graphic design project entailed the comprehensive development of a brand identity for a bar located in Sukdae, South Korea. The owner, Jin Ho, had a specific vision for the brand, which included incorporating both pizza and a whale into the design. As a challenging task, it required several rounds of logo development to achieve the desired outcome.

The final product is a unique and visually striking brand that effectively communicates the concept of the bar. The branding can be viewed in person at the bar’s location at 28-12 Garwol-dong, Yongsan-gu, Seoul.